7 Guides app: Privacy Policy

Last updated: 30 September 2026

The short version. 7 Guides has no accounts, no advertising, no analytics and no server-side conversation history. Messages leave your phone only when you choose to talk to the Guides or the Table, or to send a report. They go through the app's secure proxy to our AI provider, Anthropic, solely to write a reply.

Who we are

The 7 Guides app is made by 777 Coaching, based in the United Kingdom. We are responsible for your information when you use the app.

Contact: 7guides-policy@gmail.com Website: www.777coaching.com

What stays on your phone

Almost everything you create in 7 Guides is stored only on your phone and never sent to us, including:

• your journal, check-ins and mood entries
• your wins, Memory Vault, reflections and programme answers
• your progress, day counter and settings
• any photos you choose as chat backgrounds

You can protect this with an optional passphrase, which encrypts it on your phone (AES-256). The optional PIN is a screen lock to stop someone opening the app; it does not encrypt your data. The app does not include your data in Android's cloud backup.

What leaves your phone, and why

1. Messages to the Guides and the Table

When you talk to a Guide or bring something to the Table, the app sends:

• your message and the recent conversation, so the reply makes sense
• if "Let the guides remember me" is on in Settings: your first name (if you gave one) and a short summary of things you have saved, such as goals, wins and the people who matter to you, plus general patterns such as "mood trending down lately". Turn this setting off and none of it is sent.

If you subscribe, each message also carries Google Play's code for your subscription, so our server can check with Google that it is active. That code is not sent to Anthropic.

This goes through our secure server (run on Cloudflare) to Anthropic, the AI provider that writes the reply. We do not keep your conversations. Anthropic deletes them within 30 days. If its automated safety systems flag a conversation, Anthropic may keep it for up to 2 years. Anthropic does not use it to train its AI models. It may be processed outside the UK, including in the United States.

Chat history is not saved, even on your phone. When you close a conversation, it is gone.

2. A random ID and your network address

Each message carries a random ID made by the app. It is not your name, your phone number or anything about you. Your phone's internet (IP) address is also visible to our server, as with any connection. We use them for one thing only: to apply the daily message limits, including the free daily allowance, and to stop the service being abused. Our record of them is a list of times, deleted automatically within about 24 hours of your last message. Neither is sent to Anthropic.

3. Reports

If you report a Guide's reply, we receive the reply, the reason you chose, any note you add, and which Guide it was. No ID or network address is stored with a report. Reports are deleted automatically after 90 days. We use them to improve the Guides and keep them safe.

4. Your subscription

Some parts of 7 Guides are free for everyone, including emergency help, drug and alcohol facts, the craving tools and a few messages a day with the Guides. The rest needs a subscription, sold and billed by Google Play. We never see your card or bank details, your name or your email address. Google handles your payment, renewals, cancellations and refunds under its own terms and privacy policy.

To confirm your subscription is active, the app keeps Google Play's code for your purchase on your phone and sends it with each message to the Guides. Our server asks Google whether it is live. We keep only a scrambled (hashed) version of that code, whether it was active and when it runs out, for up to six hours, so we don't have to ask Google every time. The same scrambled code is used to count a day's messages for each subscription, and that count is deleted automatically within about 24 hours. So you aren't cut off if Google can't be reached for a while, we also keep a record, using the same scrambled code, that your subscription was confirmed and when it runs out. It is deleted automatically when the subscription runs out, and never kept longer than 35 days. Nothing else about your purchase is stored by us.

You can cancel at any time in Google Play. You keep access until the end of the period you have paid for.

When the app opens, it asks our server whether subscriptions are switched on, so it knows whether to show them. That request carries nothing about you, not even the app's install ID, and nothing is stored.

Who processes your information

Cloudflare and Anthropic act on our instructions. We do not sell your information, show you adverts, or share it for marketing. The app contains no analytics or tracking.

Health information and your consent

What you write to the Guides may include information about your health, such as substance use or mood. We only send it with your explicit consent, which the app asks for before your first message ("I agree — continue"). You can choose "Not now" and still use everything else in the app. You can stop at any time: stop using the Guides, turn off "Let the guides remember me", or erase everything.

Deleting your information

• On your phone: Settings → Erase everything & start over, or uninstall the app. Both remove everything the app has stored.
• Your subscription: erasing the app or uninstalling it does not cancel your subscription. Cancel it in Google Play.
• Forgotten PIN or passphrase: the lock screen offers "start again", which erases everything.
• On our servers and Anthropic's: deleted automatically within the times above. Because there are no accounts, we usually cannot find a particular person's messages, but you can ask us anything at 7guides-policy@gmail.com.

Your rights

Under UK data protection law you can ask to see, correct or delete your information, or object to how it is used. Contact 7guides-policy@gmail.com. If you are unhappy with our answer, you can complain to the Information Commissioner's Office at ico.org.uk.

Age

7 Guides is for people aged 18 and over.

Important

7 Guides is support, not treatment. It is not a medical service or an emergency service. If you are in danger, call 999, or Samaritans on 116 123, any time.

Changes

If this policy changes, we will update this page and the date at the top.

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777 Coaching website: Privacy Policy

Last updated: 4 June 2026

Who we are

This site is operated by 777 Coaching ("we", "us", "our"). We provide mindset, discipline and momentum coaching. If you have a question about your data or this policy, you can reach us via the contact page.

What we collect

• Ebook download: your name and email address.
• Contact form: your name, email and the message you send us.
• Start / enquiry form: the details you choose to share so we can have a useful first conversation.
• Basic site analytics: anonymous information about how the site is used (pages visited, approximate location, device type). We do not run advertising trackers.

Why we collect it

• To send you the ebook you requested.
• To reply to enquiries and arrange coaching conversations.
• To stay in touch about 777 Coaching — new resources, occasional updates, nothing spammy. You can unsubscribe at any time.
• To keep the website working, secure and improving.

We rely on your consent (when you submit a form) and our legitimate interest in running and improving the service.

Where it's stored

Your data is stored securely in our backend infrastructure (managed cloud database and storage). We do not sell your data, and we do not share it with third parties for their own marketing. We only share data with service providers that help us run the site (for example our hosting and email provider), and only to the extent they need it to do that job.

How long we keep it

We keep your information for as long as it's useful for the reason we collected it, or as long as we're required to by law. If you'd like us to delete your data sooner, just ask.

Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Ask us to correct anything that's wrong.
• Ask us to delete your data.
• Unsubscribe from emails at any time.
• Object to or restrict how we use your data.

To remove your email from our database instantly, use the unsubscribe page. For anything else, message us via the contact page and we'll handle it promptly.

Cookies

We only use cookies that are essential for the site to function (for example, keeping you signed in to the admin area) and privacy-friendly analytics. We do not use advertising or cross-site tracking cookies.

Children

This site and our coaching services are intended for adults (18+). We do not knowingly collect data from children.

Changes to this policy

If we make significant changes we'll update this page and the "last updated" date above. Material changes affecting people already on our list will be communicated by email.

Contact

Any questions about privacy or your data — please get in touch via the contact page.